【问题】 Lightandbright，cheapandcheerful：IKEA's400-plusoutlets（专营店）in49countriesallrunonthesamecentralprinciple.Customerdoasmuchoftheworkaspossible，inthebeliefthattheyarehavingfunandsavingmoney.Youdrivetoadistantwarehouse，builtoncheapout-of-townlandInside，youenter

Lightandbright，cheapandcheerful：IKEA's400-plusoutlets（专营店）in49countriesallrunonthesamecentralprinciple.Customerdoasmuchoftheworkaspossible，inthebeliefthattheyarehavingfunandsavingmoney.Youdrivetoadistantwarehouse，builtoncheapout-of-townlandInside，youenteramaze（迷宫）---noshortcutsallowed---whereeverytwistrevealsnewfurniture. Comparedwiththepricesofotheroutlets，IKEA'saremuchlower.Youloadupyourtrolleywithimpulse（冲动）buys---aclock，storageboxes，toolsandmorechairsthanyouwilleveruse.Youdragcardboardboxes，cupboardsandtablesintoyourcarandrewardyourselfforyoureconomyandgoodtaste.Thenyoudrivehomeandputyourprizestogether.Youaresatisfiedwiththebargains.IKEAissatisfiedwithourmoney. Thecompany'snamewasado-it-yourselfjob，too.IKEAstandsforIngvarKampradfromEimtaryd---hisfamily'sfarminAgunnaryd.ThatvillageisintheSmalandregionofsouthernSweden.MrKampradfoundedIKEAaged17.Wellbeforethathespottedaprinciplewhichwouldmakehimoneoftherichestmenintheworld：thatcustomerslikebuyinggoodsatwholesaleprices（批发价）.Firstheboughtmatchesinlargequantitiesandsoldthembythebox.Agedten，hesoldpensinthesimilarway. Drawbacksinspiredhim.Facingapricewaragainsthislow-costmail-orderfurniturebusiness，hedefeatedcompetitorsbyopeningashowroom.DealerstriedtocrushMr.Kampradandbannedhimfromtheirtradefairs.Heslippedin，hidinginafriend'scar.Whentheytriedtothreatenhisappliers，hereliedonhisownworkersandsecretlysoldhisproductiontocommunistPoland.Decadeslater，eastEuropeansfreedfromtheplannedeconomydrovehundredsofmilestonewlyopenedoutletsinMoscowandWarsaw. Hisself-disciplinewasworld-famous.Asachild，heremovedthe"off"buttonfromhisalarmclocktostophimselfoversleeping.Herarelytookafirst-classseat.Thewinedidn'tgetyouthereanyearlier，hesniffed；havinglotsofmoneywasnoreasontowasteit.Heboughthisclothesinsecondhandmarkets，andforyearsdroveanelderlyVolvountilhehadtosellitonsafetygrounds.Hehadhishaircutinpoorcountriestosavemoney.Visitorsadmiredtheirviews，butweresurprisedthathishousewassoshabby.Heworkedwellintohiseighties. Hisindustryandsimplewayoflifesetagoodexampletohis194，000"co-workers".Buthewasnotmean.Thepointofcuttingcostswastomakegoodsaffordable，nottocompromisequality.Heurgedisstafftoreflectconstantlyonwaysofsavingmoney，timeandspace.Animproveddesignthatallowseasierpilingmeansshippinglessair---andmoreprofit. Culturewasmoreimportantthanstrategy.Hedisliked"exaggerated（言过其实的）planning"，alongwithfinancialmarketsandbanks.Bettertomakemistakesandlearnfromthem.Andusetimewisely："Youcandosomuchintenminutes.Buttenminutesoncegonearegoneforgood."Thisdidnotapplytocustomers.Thelongertheystayedthebetter. Mr.Kamprad'simpactonmodernlifecanbecomparedwiththatofHenryFordandthemass-producedmotorcar.Furnitureusedtobeexpensive，darkandheavy.Formanypeople，decoratingahomecouldcostmanymonths'salary.IKEAmadefurniturenotjustaffordableandfunctional，butfun.Themissionwascivilizational，hefelt，changinghowpeoplelivedandthought. Hisapproachdrewsomefire.Thecompanyvaluesstrucksomeasunpleasant.AtIKEA'sCorporateCultureCentre，lotsofpicturesofMr.Kampradwithhismottoscanbeseeneverywhere.What'sworse，somepartsofthesupplychainseemedtohaveseriousproblemstoovercome.（1）WhatcanwelearnaboutIKEAinParagraph1？______A.IKEAprefersruralareasforitslocation.B.IKEAhas400outletsthroughouttheworld.C.IKEAlikestostorenewfurnitureinamaze.D.IKEAprovidesalotofworkforitscustomers.（2）TheunderlinedtwosentencesinParagraph2implythat______.A.IKEAtricksyouintospendingmoremoneyB.YoumaybuybargainswithimpulseinIKEAC.BothyouandIKEAarepleasedwiththedealD.BothyouandIKEAarehappywiththebargain（3）BymentioningMr.Kamprad'sexperiencesbeforehefoundedIKEA，theauthorintendstotellusthatMr.Kamprad______.A.waslikelytobecomeasuccessfulbusinessmanB.preferredsellingmatchesandpensbylowpricesC.hadbeenawell-offmerchantduetohisprincipleD.enjoyeddoingsomethingpromisingwithdiscipline（4）WhatcanbeinferredfromParagraphs5and6aboutMr.Kamprad？______A.Heneveroversleptduetohisalarmclockbeingset.B.Hewasagainstdrinkingbutforsniffingatthewine.C.HesoldtheoldVolvowiththepurposeofsavingmoney.D.Hedidn'tsacrificethequalityoffurnitureformoreprofit.（5）WhichofthefollowinghasnothingtodowithMr.Kamprad'ssuccessinbusiness？______A.ThepicturesandmottosofMr.KampradB.ThedrawbacksMr.Kampradexperienced.C.Mr.Kamprad'sprinciplesofmanagement.D.Mr.Kamprad'sself-disciplineandindustry.（6）Thepassageismainlyabout______.A.ThefactorscontributingtothesuccessofIKEAB.ThecausesofpeoplebuyingfurniturefromIKEAC.Mr.Kamprad'sroadtosuccessinfurniturebusinessD.Mr.Kamprad'simpactsonthedevelopmentoffurniture

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